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COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

Creating urgency by falsely stating that a product will only be available for a very limited time, or that it will only be available on particular terms for a very limited time (No 7 Annex I). For example, this includes fake timers and limited stock claims on websites;

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.