sec_4_2_8__para__8 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_4_2_8para8

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

The UCPD does not prevent traders from personalising their prices based on online tracking and profiling. Article 6(1)(ea) CRD, which was added by Directive (EU) 2019/2161, requires traders to inform consumers about the fact that the price was personalised on the basis of automated decision-making in case of distance and off-premises contracts. Furthermore, personalised pricing and offers may be combined with different unfair commercial practices, for example if in the context of the data-driven personalisation traders take advantage of ‘undue influence’ over the consumer under Articles 8 and 9 UCPD.

← doc__table__246 · All articles · sec_4_2_8__para__9 →

Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.