sec_4_2__para__2 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_4_2para2

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

The Directive applies also to practices and products that involve the use of technologies such as algorithms, automated decision-making and Artificial Intelligence (AI). This includes all business-to-consumer practices taken by traders towards consumers in the advertising, sales and after-sales phases, such as the use of tracking and targeting technologies, algorithmic personalisation, dynamic optimisation and distributed ledger technologies.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.