sec_4_3_1__para__5 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_4_3_1para5

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

Article 7(4)(b) requires traders to provide their geographical address and identity. Under Article 7(5) in combination with Article 5(1)(c) of the e-Commerce Directive, the trader’s email address is also material information under the UCPD. This information should be easy to find (i.e. not in the general terms and conditions or on separate information pages/ links) and directly and permanently accessible.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.