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COMMISSION NOTICE – Guidance on the interpretation and application of Article 6a of Directive 98/6/EC of the European Parliament and of the Council on consumer protection in the indication of the prices of products offered to consumers · European Union

Article 6a does not deal with, and does not restrict in any way, price fluctuations and price decreases that do not involve a price reduction announcement. Indeed, Article 6a is aimed at addressing ‘announcements’ of price reduction. Therefore, it does not cover long-term arrangements that allow the consumers to benefit systematically from reduced prices and specific individual price reductions (see section 2.3 on loyalty programmes and personalised price reductions).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.