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COMMISSION NOTICE – Guidance on the interpretation and application of Article 6a of Directive 98/6/EC of the European Parliament and of the Council on consumer protection in the indication of the prices of products offered to consumers · European Union

Article 6a applies regardless of whether the price reduction announcement indicates a measurable price reduction. For instance, announcements such as ‘sales’ price, ‘special offers’ or ‘Black Friday offers’ that create the impression of a price reduction are also subject to Article 6a and the ‘prior’ price has to be indicated for the goods concerned by the announcement (see section 2.2 on general price reduction announcements).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.