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COMMISSION NOTICE – Guidance on the interpretation and application of Article 6a of Directive 98/6/EC of the European Parliament and of the Council on consumer protection in the indication of the prices of products offered to consumers · European Union

by any other promotional technique such as ‘buy today without paying the VAT’ that tells the consumer that the price reduction is equal to the value of the VAT (not meaning that the VAT is not collected);

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.