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COMMISSION NOTICE – Guidance on the interpretation and application of Article 6a of Directive 98/6/EC of the European Parliament and of the Council on consumer protection in the indication of the prices of products offered to consumers · European Union

Article 6a of the PID does not require the traders to indicate for how long they have applied the indicated ‘prior’ price. Furthermore, it does not affect the duration of the price reduction campaigns. It simply requires traders to indicate the ‘prior’ price at the start of each price reduction and they can keep it throughout the entire period of the price reduction. Traders may announce a price reduction for the goods over a longer time-period, including for more than 30 days. Also, where the price reduction lasts longer than 30 days without interruption, the ‘prior’ price to be indicated remains the lowest price applied during at least 30 days before the price reduction.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.