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COMMISSION NOTICE – Guidance on the interpretation and application of Article 6a of Directive 98/6/EC of the European Parliament and of the Council on consumer protection in the indication of the prices of products offered to consumers · European Union

For example, where the price reduction announcement is ‘50 % off’ and the lowest price in the 30 previous days was EUR 100, the seller will have to present EUR 100 as the ‘prior’ price from which the 50 % reduction is calculated, despite the fact that the last selling price of the good was EUR 160. At the same time, Article 6a does not prevent the seller from indicating other reference prices when announcing the price reduction, provided that such additional reference prices are clearly explained, that they do not create confusion and do not detract the consumer’s attention from the indication of the ‘prior’ price in accordance with Article 6a.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.