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COMMISSION NOTICE – Guidance on the interpretation and application of Article 6a of Directive 98/6/EC of the European Parliament and of the Council on consumer protection in the indication of the prices of products offered to consumers · European Union

Where the price reduction (as described in section 1.1) is announced by a general statement, e.g. a physical banner or online communication, the ‘prior’ price does not have to be indicated on the same medium as the price reduction announcement itself. Instead, the ‘prior’ price for the individual goods covered by the announcement must be indicated at the point of sale, i.e. on the respective price tags in shops or price sections in online shop interfaces.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.