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sec_4_2__para__6

COMMISSION NOTICE – Guidance on the interpretation and application of Article 6a of Directive 98/6/EC of the European Parliament and of the Council on consumer protection in the indication of the prices of products offered to consumers · European Union

However, in these situations, the trader can choose, as a reference period for setting the ‘prior’ price, a longer period of time during which the good was offered for sale for a total of at least 30 days. Therefore, where the seller offers again a good for sale after a period of interruption, the seller can announce a price reduction indicating as the ‘prior’ price the lowest price applied in the reference period before the interruption (for example, in the past year) provided that:

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.