sec_4_3__para

COMMISSION NOTICE – Guidance on the interpretation and application of Article 6a of Directive 98/6/EC of the European Parliament and of the Council on consumer protection in the indication of the prices of products offered to consumers · European Union

The regulatory choice provided in paragraph 5 of Article 6a applies when the price is gradually reduced, without interruptions, during the same sales campaign. In this case, the ‘prior’ price is the lowest price during the 30 days before the application of the first price reduction announcement and it remains the ‘prior’ price for all subsequent price reduction announcements during the sales campaign.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.