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COMMISSION NOTICE – Guidance on the interpretation and application of Article 6a of Directive 98/6/EC of the European Parliament and of the Council on consumer protection in the indication of the prices of products offered to consumers · European Union

The situation is different in the case of successive sales campaigns during a 30-day period (e.g. in promotions such as ‘20 % off every Sunday in December’ or during successive ‘Singles day’, ‘Black Friday’, ‘Cyber Monday’ or Christmas sales campaigns in November/December). In the context of such successive sales campaigns, where the price is increased in intermittent (short) periods, the general rule of Article 6a applies and the ‘prior’ price for each successive price reduction is the lowest price during at least the past 30 days, i.e. including the reduced price during the previous promotions.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.