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| 69. | An examination of customers’ current geographic pattern of purchases can provide useful indicators on similarities or differences in customer preferences and conditions of competition. For example, when customers across the EEA have access to the same suppliers on similar terms, regardless of the customers’ location, for instance if they purchase from undertakings located anywhere in the EEA on similar terms, or they procure their supplies through tendering procedures in which the same set of undertakings are invited and submit bids, the geographic market is likely to be EEA-wide (92) if other factors do not contradict such finding. Similarly, when customers around the world have access to the same suppliers on similar terms regardless of the customers’ location, for instance if they purchase from undertakings located anywhere in the world on similar terms, the relevant geographic market is likely to be global (93). A market may also be defined as global from which only specific areas are excluded due to high entry barriers or other obstacles to global sourcing by customers (94). In such cases, and when geographic markets are defined based on customer location, any imports from the excluded areas into the defined geographic market would be counted in the calculation of market shares (95) and the possibility that such imports could constrain the undertaking(s) involved in the relevant market should be analysed in the competitive assessment.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-07 · Text as adopted (Official Journal); later amendments are not incorporated in this text.