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| 85. | Products may be significantly differentiated such that some products are closer substitutes than others. Differentiation can occur at the product or geographic level. Product differentiation occurs where attributes of the products matter for the customer’s choice (110), including design, brand image, technical specifications, durability, level of service or any other specific feature (111). Geographic differentiation occurs where the location of the individual customer and supplier matters for the customer’s choice (112).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-07 · Text as adopted (Official Journal); later amendments are not incorporated in this text.