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| 5. | These guidelines already account for forthcoming obligations imposed on providers of VLOPs and VLOSEs by the Regulation (EU) 2024/900 on the transparency and targeting of political advertising (“Regulation on Political Advertising”) (4), as well as the forthcoming Regulation laying down harmonised rules on Artificial Intelligence (“AI Act”) (5), both of which are in the process of adoption by the EU legislator, as well as the voluntary commitments undertaken by providers of VLOPs and VLOSEs under the AI Pact to adhere to the obligations laid down in the AI Act prior to its entry into application (6). Providers of VLOPs and VLOSEs shall be bound to comply with such legally binding rules when they enter into application, to the extent applicable to them.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-07 · Text as adopted (Official Journal); later amendments are not incorporated in this text.