ntr13-C_202505519EN.000101-E0013
(13) This includes the Better Internet for Kids strategy (BIK+), Directive 2010/13/EU (‘the Audiovisual Media Services Directive’), Regulation (EU) 2024/1689 (‘the AI Act’), Regulation (EU) 2016/679 (‘GDPR’), the Directive 2011/93/EU on combating the sexual abuse and sexual exploitation of children, the Directive 2005/29/EC on unfair commercial practices (the ‘UCPD’), the EU Digital Identity Wallet and the short-term age verification solution, the forthcoming action plan against cyberbullying, the EU-wide inquiry on the broader impacts of social media on well-being, the ProtectEU Strategy, the EU Roadmap to fight drug trafficking and organised crime, the EU Internet Forum, the EU Strategy for a more effective fight against child sexual abuse, the EU Strategy combating trafficking in human beings 2021-2025. Further, Regulation (EU) 2022/2065 is without prejudice to Union law on consumer protection and product safety, including Regulations (EU) 2017/2394 and (EU) 2019/1020 and Directives 2001/95/EC and 2013/11/EU. Directive 2005/29 on unfair commercial practices, notably Articles 5 to 9 also protect minors and, e.g., point 28 of Annex I prohibits, in an advertisement, a direct exhortation to children to buy advertised products or persuade their parents or other adults to buy advertised products for them. The Commission also recalls the European Commission Fitness Check of EU consumer law on digital fairness.
Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.