ntr73-C_202505519EN.000101-E0073
(73) The Commission recalls that, for instance, traders are subject to the prohibition under Directive 2005/29/EC Article 5(1) to commit unfair commercial practices and point 28 of Annex I of the Directive prohibits direct exhortation to children to buy advertised products or persuade their parents or other adults to do so. This commercial behaviour is in all circumstances considered unfair.
Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.