ntr83-C_202505519EN.000101-E0083
(83) The Commission recalls that Directive 2005/29/EC in its Annex I, point 7, prohibits falsely stating that a product will only be available for a very limited time, or that it will only be available on particular terms for a very limited time, in order to elicit an immediate decision and deprive consumers of sufficient opportunity or time to make an informed choice. Thereby traders are subject to the prohibition to use scarcity techniques including scarcity techniques.
Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.