Sales channels covered

The GPSR ensures that consumers have access to safe products whichever the sales channel they choose. The GPSR therefore covers product safety for all types of sales channels, including online sales and other types of distance sales. The GPSR also ensures that consumers have access to the same product and safety information when buying a product online or through other types of distance sales, just as they would have in a bricks-and-mortar shop. Products offered for sale online or through other means of distance sales are considered to be made available on the market if the offer is targeted at consumers in the EU. An offer for sale is considered, after a case-by-case analysis, to be targeted at consumers in the EU, if the relevant economic operator directs its activities to one or more Member States. Relevant factors that should be taken into consideration for the case-by-case analysis include (9): the geographical areas to which dispatch is possible, the languages available, used for the offer or for ordering, the means of payment and, the use of the currency of the Member State or a domain name registered in one of the Member States.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-07 · Text as adopted (Official Journal); later amendments are not incorporated in this text.