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As a general rule, the actor in the supply chain that has access to customers’ personal data (e.g., through purchase data, customer loyalty programmes or registration schemes) should be the one contacting them. Cooperation in the supply chain is therefore essential when product safety recalls or safety warnings are at stake.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-07 · Text as adopted (Official Journal); later amendments are not incorporated in this text.