Section 4(7A)

In determining for the purposes of subsection (2F) or (5D) whether something is grossly unfair, all circumstances of the case shall be considered; and for that purpose, the circumstances of the case include in particular— anything that is a gross deviation from good commercial practice and contrary to good faith and fair dealing; the nature of the goods or services in question; and whether the purchaser has any objective reason to deviate from the result which is provided for by subsection (2E) or (5C).

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Source: legislation.gov.uk · retrieved 2026-08-15