Section 1198

A person must not carry on business in the United Kingdom under a name that gives so misleading an indication of the nature of the activities of the business as to pose a risk of harm to the public in the United Kingdom or elsewhere. A person who uses a name in contravention of this section commits an offence. Where an offence under this section is committed by a body corporate, an offence is also committed by every officer of the body who is in default. A person guilty of an offence under this section is liable on summary conviction to a fine not exceeding level 3 on the standard scale and, for continued contravention, a daily default fine not exceeding one-tenth of level 3 on the standard scale.

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Source: legislation.gov.uk · retrieved 2026-09-04