Section 114(3)

After paragraph (3) insert— A charity may send or instigate the sending of electronic mail for the purposes of direct marketing where— the sole purpose of the direct marketing is to further one or more of the charity’s charitable purposes; the charity obtained the contact details of the recipient of the electronic mail in the course of the recipient— expressing an interest in one or more of the purposes that were the charity’s charitable purposes at that time; or offering or providing support to further one or more of those purposes; and the recipient has been given a simple means of refusing (free of charge except for the costs of the transmission of the refusal) the use of their contact details for the purposes of direct marketing by the charity, at the time that the details were initially collected, and, where the recipient did not initially refuse the use of the details, at the time of each subsequent communication.

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Source: legislation.gov.uk · retrieved 2026-09-04