Section 22(2)

Except in the circumstances referred to in paragraph (3) or (3A), a person shall neither transmit, nor instigate the transmission of, unsolicited communications for the purposes of direct marketing by means of electronic mail unless the recipient of the electronic mail has previously notified the sender that he consents for the time being to such communications being sent by, or at the instigation of, the sender.

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Source: legislation.gov.uk · retrieved 2026-09-04