Section 27J(1)

Subject as follows, a consumer has the right to damages if the consumer— has incurred financial loss which the consumer would not have incurred if the prohibited practice in question had not taken place, or has suffered alarm, distress or physical inconvenience or discomfort which the consumer would not have suffered if the prohibited practice in question had not taken place.

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Source: legislation.gov.uk · retrieved 2026-07-30