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| 94. | As a general remark, it is important to note that by obtaining an adequate understanding of how ranking functions, users will be able to compete on a more level playing field when deciding their sales strategies. These strategies potentially encompass both good and service optimisation as well as investment in online visibility, including search engine optimisation and paid ranking. Users should reasonably be able to decide whether or not to invest more in particular elements of their goods and services and to make a better determination of whether and if so, how to invest in ‘ranking strategies’.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.