lexiara

COMMISSION NOTICE Guidelines on ranking transparency pursuant to Regulation (EU) 2019/1150 of the European Parliament and of the Council

guidance · European Union · 52020XC1208(01)

56 provisions

Defined terms · All instruments

1 INTRODUCTION
1.1 Purpose of the guidelines
1.2 Ranking transparency – background
1.3 Objectives and general considerations
1.3.1 User-oriented approach
1.3.2 Individual assessment and technologically neutral approach
1.3.3 The right level of detail
2 NATURE AND SCOPE OF THE REQUIREMENTS OF ARTICLE 5
2.1 Integrated services
2.1.1 Paid ranking
2.1.2 Describing ranking
2.1.2.1 General approach
3 WHAT ARE MAIN PARAMETERS AND HOW TO SELECT THEM?
3.1 Examples of ranking parameters
3.2 Selecting the main parameters
3.3 Specific considerations when identifying the main parameters
3.3.1 Personalisation
3.3.2 Consumer search behaviour and intent
3.3.3 User’s history
3.3.4 Default settings, sorting & filtering mechanisms
3.3.5 Cross-platform presence
3.3.6 Other external factors
3.3.7 Third party notifications
3.3.8 Randomisation
3.3.9 Housekeeping/tidying up
3.3.10 Relationship with ancillary services
3.3.11 Use of providers’ technical tools
3.3.12 Effect of machine learning
3.3.13 Evaluation of websites
3.3.14 Measures taken to avoid third party bad faith manipulation of ranking results
3.3.15 User reviews
3.3.16 Providers’ measures against illegal content
4 HOW TO SELECT THE MAIN PARAMETERS AND STILL PREVENT BAD FAITH MANIPULATION OF RANKING
5 SPECIFIC DESCRIPTIONS REQUIRED – DIRECT & INDIRECT REMUNERATION
5.1 General approach
5.2 Direct remuneration
5.3 Indirect remuneration
6.1 General approach
6.2 Level of detail
6.3 Level of detail for direct and indirect remuneration
6.4 Requirement for the description to be drafted in plain and intelligible language
6.5 Presentational tools
7 WHERE THE MAIN PARAMETERS SHOULD BE DESCRIBED
7.1 Online intermediation services
7.2 Search engines
8.1 Keeping the descriptions up to date
8.2 Temporary changes
8.3 Experiments
9 STEPS TO BE TAKEN WHEN THE DESCRIPTION OF THE MAIN PARAMETERS IS UPDATED
9.1 Requirement for online intermediation services to notify proposed changes
9.2 Requirement for online search engines to keep description up to date
10 SPECIFIC OBLIGATIONS ON SEARCH ENGINES TO ENABLE CORPORATE WEBSITE USERS TO INSPECT THE CONTENTS OF THIRD PARTY NOTICES
sec_annex_i ANNEX I
sec_illustrative_examples_of_ranking_parameters Illustrative examples of ranking parameters
sec_annex_ii ANNEX II
sec_illustrative_examples_of_direct_and_indirect_rem Illustrative examples of direct and indirect remuneration