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COMMISSION NOTICE Guidelines on ranking transparency pursuant to Regulation (EU) 2019/1150 of the European Parliament and of the Council

guidance · European Union · 52020XC1208(01)

4 provisions in 275 nodes

Defined terms · All instruments · EU law · Internet · advertising · artificial intelligence · branch · computer science · consumer · consumer

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COMMISSION NOTICE
Guidelines on ranking transparency pursuant to Regulation (EU) 2019/1150 of the European Parliament and of the Council
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1. INTRODUCTION
1.1. Purpose of the guidelines
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1.2. Ranking transparency – background
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1.3. Objectives and general considerations
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1.3.1. User-oriented approach
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1.3.2. Individual assessment and technologically neutral approach
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1.3.3. The right level of detail
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2. NATURE AND SCOPE OF THE REQUIREMENTS OF ARTICLE 5
2.1. Integrated services
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2.1.1. Paid ranking
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2.1.2. Describing ranking
2.1.2.1. General approach
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3. WHAT ARE MAIN PARAMETERS AND HOW TO SELECT THEM?
3.1. Examples of ranking parameters
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3.2. Selecting the main parameters
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3.3. Specific considerations when identifying the main parameters
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3.3.1. Personalisation
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3.3.2. Consumer search behaviour and intent
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3.3.3. User’s history
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3.3.4. Default settings, sorting & filtering mechanisms
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3.3.5. Cross-platform presence
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3.3.6. Other external factors
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3.3.7. Third party notifications
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3.3.8. Randomisation
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3.3.9. Housekeeping/tidying up
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3.3.10. Relationship with ancillary services
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3.3.11. Use of providers’ technical tools
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3.3.12. Effect of machine learning
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3.3.13. Evaluation of websites
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3.3.14. Measures taken to avoid third party bad faith manipulation of ranking results
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3.3.15. User reviews
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3.3.16. Providers’ measures against illegal content
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4. HOW TO SELECT THE MAIN PARAMETERS AND STILL PREVENT BAD FAITH MANIPULATION OF RANKING
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5. SPECIFIC DESCRIPTIONS REQUIRED – DIRECT & INDIRECT REMUNERATION
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5.1. General approach
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5.2. Direct remuneration
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5.3. Indirect remuneration
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6. HOW SHOULD MAIN PARAMETERS BE DESCRIBED?
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6.1. General approach
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6.2. Level of detail
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6.3. Level of detail for direct and indirect remuneration
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6.4. Requirement for the description to be drafted in plain and intelligible language
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6.5. Presentational tools
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7. WHERE THE MAIN PARAMETERS SHOULD BE DESCRIBED
7.1. Online intermediation services
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7.2. Search engines
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8. WHEN SHOULD THE DESCRIPTION OF THE MAIN PARAMETERS BE CHANGED?
8.1. Keeping the descriptions up to date
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8.2. Temporary changes
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8.3. Experiments
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9. STEPS TO BE TAKEN WHEN THE DESCRIPTION OF THE MAIN PARAMETERS IS UPDATED
9.1. Requirement for online intermediation services to notify proposed changes
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9.2. Requirement for online search engines to keep description up to date
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10. SPECIFIC OBLIGATIONS ON SEARCH ENGINES TO ENABLE CORPORATE WEBSITE USERS TO INSPECT THE CONTENTS OF THIRD PARTY NOTICES
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ANNEX I
Illustrative examples of ranking parameters
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ANNEX II
Illustrative examples of direct and indirect remuneration
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