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| 36. | Thus, algorithmic sequencing of results in response to a search query is just one example of how goods or services can be presented, organised or communicated as part of a ranking mechanism covered by Article 5. Indeed, in this regard, goods and services can be presented, organised or communicated to consumers in numerous manners. These include ‘default’ ordering of goods and services that consumers may navigate without using search queries, through the seamless use of different online intermediation services through ‘buy buttons’ (see above), visual exposure (including in online intermediation services that take the form of maps or directories), highlighting, lead generation and editorial interventions, etc.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.