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| 15. | As explained in Recitals 24 and 26, the description to be given by providers pursuant to Article 5 aims to improve predictability and help users improve the presentation of their goods and services, or a characteristic of those goods and services. Recital 24, explains that predictability entails that providers determine ranking in a non-arbitrary manner.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.