§1.3 Objectives and general considerations

15. As explained in Recitals 24 and 26, the description to be given by providers pursuant to Article 5 aims to improve predictability and help users improve the presentation of their goods and services, or a characteristic of those goods and services. Recital 24, explains that predictability entails that providers determine ranking in a non-arbitrary manner. 16. A number of ‘general considerations’ can be derived from this predictability standard, which can assist providers in applying the requirements of Article 5 and facilitate the enforcement of those requirements:

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Source: EUR-Lex (Cellar) · retrieved 2026-09-07