§1.3.1 User-oriented approach

17. Given the aforementioned objective of improving predictability and protecting the legitimate interests of users as well as the requirement of enabling users to obtain an ‘adequate understanding’ (recital 27), providers should give meaningful explanations of their ranking mechanisms and, in particular, the main parameters used. For the explanations to be meaningful to users, they should take account of the nature, technical ability and needs of ‘average’ users of a given service, which may vary considerably between different types of services. 18. For providers of online intermediation services, pursuant to Article 5(1), the required information has to form part of their terms and conditions. Article 3(1)(a) requires that terms and conditions are drafted in plain and intelligible language. 19. In respect of providers on online search engines, Article 5(2) equally requires that the information on the main parameters are drafted in plain and intelligible language.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-07