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| 31. | The use of ‘buy buttons’ in social media. So-called ‘buy buttons’ used by professionals can be integrated into online social media services. If this is the case, providers should assess whether these ‘buy buttons’ are a part of broader online intermediation services or a distinct activity which may constitute online intermediation services in and of itself. This is relevant in determining whether and how the functioning of the buy buttons has to be included in a description pursuant to Article 5. Depending on the situation, one or several such descriptions may be required, and the presence of these buy buttons may have to be described in different ways.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.