§7.2 Search engines

115. Article 5(2) requires providers of online search engines to provide ‘an easily and publicly available description (…) on the online search engines of those providers’. 116. This entails that the description is placed in an easily accessible location on the online search engine’s webpage. This may be an area that does not require users to log in or register to be able to read the description. 117. Within the limits set by Article 5(2), it is for the provider of online search engine to assess and decide where it provides the required description on ranking. In making that decision, the provider could consider how users of its service behave to find a solution that matches this behaviour. For example, if users use the service as it provides a result in one click, the same principle could be applied to the description. This could mean that if a description is accessed via a link, the link should lead directly to the description and not require further navigation to find it. 118. Similarly, the provider of online search engine could also consider the methods successfully used on its service to attract users’ attention to particular features that already exist. This may be, for example, through the use of icons, tabs or banners. Using a similar method could therefore ensure that the description is easily available and positioned in a way that users of the service expect or are accustomed to. 119. Providers of online search engines could also consider how their services are accessed by users. If this occurs, for example, using voice assistants, then providers could consider how users of their service find a solution to access other information about the service. If this is an effective way, providers may want to replicate it to enable corporate website users to find the description in the same way. WHEN SHOULD THE DESCRIPTION OF THE MAIN PARAMETERS BE CHANGED

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Source: EUR-Lex (Cellar) · retrieved 2026-09-07