§6.5 Presentational tools

106. Each provider needs to decide on its own how best to tailor the description of main ranking parameters on its services. This may require it to consider techniques that go beyond a written description and include supplementary actions that can help users obtain an adequate understanding of how the ranking mechanism in question operates. These supplementary actions can be tailored to meet the different needs of different users. 107. To explain the effect of ‘direct and indirect remuneration’ on ranking in situations where this constitutes a ‘main parameter’, a written explanation could, for example, be combined with technological tools such as a dynamic simulator of the anticipated effects of remuneration on ranking and the extent of its effect. The explanation given would in principle need to clearly explain what the effects of using the different technique individually or in combination with others/the normal ranking mechanism are, if that is how the options operate on the service in question. It may be useful for providers to consider if this can be done by reference to a baseline. 108. Basic techniques may help users navigate through the information provided. This can be as simple as using a clear structure, with headings and subheadings, that can link through to the supplementary actions that are described above. 109. Providers may want to consider using available tools or testing a possible approach with a panel of users to ensure that the description is understood in the way it is intended, or incorporating a means to obtain feedback from users on whether the description is useful and contains the rights amount of detail. Another way to get this feedback can be to test the description with a representative panel of users. While not specifically required, such measures may help ensure that providers comply with the requirements of Article 5.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-07