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| 99. | When drafting the description of the main parameters, including the underlying reasons for their relative importance, it is important for providers to be clear and to avoid confusion. For example, if one of the main parameters is ‘quality’, providers should consider describing exactly what constitutes ‘quality’ for the purposes of their ranking mechanisms, as it is likely to be understood and measured differently from service to service. Another example could be where a parameter is based on a score received, in which case providers should consider describing what factors are taken into consideration when awarding the score. These descriptions should, whenever possible, refer to objective factors, for example, product categories or price units/bands. Similarly, when referring to reviews, the weight of different types of reviews in the overall score and ranking of the user may be different depending on, for example, the specific product or service that the consumer is looking for. An example could be restaurants offering both table service and take away offers, for which services different factors may be more or less important. If applicable, this should be explained in order to go beyond the obvious. The same applies to a scenario where more recent reviews are given more weight over older ones.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.