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| 126. | If providers use experiments, including A/B testing of changes or evolving fraud fighting mechanisms, they need to consider on a case-by-case basis whether and if so, how this affects ranking on their services and, in particular, whether it requires a change to the description of the main ranking parameters required under Article 5. As a general rule, providers could in this context consider elements such as the frequency and impact of the experiments, as well as the size of the test audience or of the geographic region affected by the testing.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.