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| 41. | To determine which set of parameters are ‘determining’ (Article 5(1)) or ‘most significant in determining’ (Article 5(2)) ranking, and are to be considered the ‘main’ ones, providers could consider what drove the design of the algorithm in the first place. For example, whether it was driven by a desire to ensure that consumers found goods or services that were local, cheap, of high quality, etc. This approach reflects one of the objectives of Article 5, which is explained in Recital 24: ‘help business users to improve the presentation of their goods and services, or some inherent characteristics of those goods or services’. As a best practice, this company-internal reflection could be combined with giving thought to what the provider considers is the top type of result on its service. Similarly, the provider could consider what would make the services’ consumers most satisfied. This may relate to what the provider does to serve the interests of the consumers on its service, for example by considering why it chose the filters that are offered to consumers to sort results on its services or other similar techniques.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.