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| 102. | Where applicable, the description of paid ranking options could, as a best practice, cross-reference the descriptions provided pursuant to Article 7(3)(c) and Article 7(3)(d), on differentiated treatment. Differentiated treatment can potentially constitute a ‘main parameter’ under Article 5. In addition to its description under that provision, the cross-reference will point users to the ‘main economic, commercial or legal reasons’ behind the differentiated treatment applied to providers’ own services or goods, which providers have to set out under Article 7(1).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.