§3.3.12 Effect of machine learning

68. Providers will have to determine whether machine learning is a ‘main parameter’. If so, even if this is dynamic, it could be captured by a more ‘static’ description. In line with the guiding principles to adopt a user-oriented approach, which provides the right level of detail, providers could focus on explaining the expected ‘amplitude’ i.e. size of the impact of machine learning on ranking. This may include whether it affects all main parameters equally and for example, give an indication of the timing and frequency with which machine learning may lead to ‘main parameters’ changing. If such main parameters do change as a result of machine learning, providers need to adjust the description required under Article 5.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-07