§3.3.10 Relationship with ancillary services

65. In certain cases, providers design their ranking mechanism so that the use by users of ancillary services of the same provider (offered together with the relevant online intermediation services or online search engines, or those offered separately) can affect these users’ ranking. This situation can be an example of indirect remuneration, which requires an additional description pursuant to Article 5(3). Yet even apart from that, the use of ancillary services can also be one of the main parameters that are used to determine ranking as referred to in Article 5(1) and (2). Where it is so, providers have to explain, with an appropriate degree of detail, that this is the case, so that the users can decide whether to use such ancillary services, knowing that these ancillary services, for example, offer not just ease (i.e. all being available from the same provider in a ‘one-stop-shop’) but that their use may be important in optimising sales. For example, this may be the case when fulfilment services offered by the relevant provider outperform regular delivery or postal services in terms of speed, with delivery speed being a ‘main parameter’ determining ranking. Understanding the importance of the use and effect of ancillary services as ‘main parameters’ can therefore be important to improve predictability for users.

← 3.3.9 · All articles · 3.3.11 →

Source: EUR-Lex (Cellar) · retrieved 2026-09-07