The perspective of an economic operator based outside the EU who plans to offer products for sale online to EU consumers or other end-users: How do I arrange for an economic operator referred to in Article 4? (example)

— First, verify that the products are meant for the EU market and comply with EU legislation. If in doubt, contact the manufacturer. — If this is in order, check with the manufacturer whether it has already appointed an authorised representative for these products. — If so, make sure the authorised representative’s name and contact details are indicated as required (see Section 2.3). — If not, explore (in cooperation with the manufacturer) the following avenues: — if you intend to offer the products for sale on an online marketplace (see Section 2.4), does that marketplace offer authorised representative or fulfilment services? — if you already sell products for which an authorised representative in the EU or similar entity is required (e.g. cosmetics, medical devices and marine equipment), would that entity be interested to be an authorised representative for your products covered by Article 4? — are there relevant trade associations that (could) have access to information on existing authorised representatives (as a number of manufacturers of products covered by Article 4 may already have an authorised representative in the EU)? — When you have found a potential authorised representative, make sure that the manufacturer authorises it to perform the required tasks (see Sections 3 and 4.3). Then make sure the representative’s name and contact details are indicated as required (see Section 2.3). — Where a fulfilment service provider is to act as economic operator referred to in Article 4, make practical arrangements, in particular ensuring that it receives the declaration of conformity/performance for the products in question. Then make sure its name and contact details are indicated as required (see Section 2.3)

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Source: EUR-Lex (Cellar) · retrieved 2026-09-07