sec_3_3_1__para__6
COMMISSION NOTICE Guidance on the interpretation and application of Directive 2011/83/EU of the European Parliament and of the Council on consumer rights · European Union
Personalised pricing is about customisation. Traders gather data about individual consumers using automated decision-making to profile consumers’ behaviour. Data about the search history or computing device are some elements that could be used in order to determine the consumer’s profile.
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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.