sec_3_3_1__para__7
COMMISSION NOTICE Guidance on the interpretation and application of Directive 2011/83/EU of the European Parliament and of the Council on consumer rights · European Union
For example, an online trader could increase the price when it notes increased website traffic as a form of dynamic pricing. However, the consumer’s ‘number of clicks’ on a particular web page can also be used by the algorithm to profile that consumer’s behaviour and personalise the price for that consumer.
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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.