doc__table__199 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

doctable199

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

For example: A mail order company sent promotional advertising by post stating that the consumer ‘is guaranteed 100 % that they are one of the selected people to receive an electronic product. This product is free of charge!’ In fact, consumers had to respond within 2 days and pay EUR 19,99 to cover ‘administration and transport costs’. A consumer authority found that giving consumers the false impression that they have already won a prize while requiring them to pay a fee within 2 days of receiving notice of the promotional action fell under point No 31 of Annex I and also other blacklisted actions such as No 20 owing to the use of the word ‘free’ (275).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.