sec_3_7__para__3 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_3_7para3

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

In 2013-2014, the Commission and national authorities, carried out a joint enforcement action on online games that offer possibilities to make purchases while playing (in-app purchases) and that are likely to appeal to or to be played by children, which is further discussed in section 4.2.9 (271). The authorities considered that point No 28 Annex I to the UCPD applies to games that are likely to appeal to children, not only those solely or specifically targeted at children. A game or application, and the exhortation contained within it, may be considered as directed at children within the meaning of point No 28 of Annex I if the trader could reasonably be expected to foresee that it is likely to appeal to children.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.