sec_2_8_2__para__4 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_2_8_2para4

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

In the Canal Digital Danmark case (168), the Court clarified that a commercial practice which consists of dividing the price of a product into several components and highlighting one of them, must be regarded as misleading under Article 6(1), since that practice would be likely, first, to give the average consumer the false impression that they have been offered a favourable price and, secondly, cause them to take a transactional decision that they would not have taken otherwise, which it is for the referring court to ascertain, taking into account all the relevant circumstances of the main proceedings (169).

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.