lexiara

sec_4_1_1_7__para__3

Directive 2006/114/EC on misleading and comparative advertising, which covers business-to-business relations, lays down the conditions under which comparative advertising is permitted. These conditions are also relevant for assessing whether comparative advertising is lawful in business-to-consumer relations in the UCPD context. Comparisons of the environmental benefits of products should, among other things:

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.