sec_4_2_5__para__3 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_4_2_5para3

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

Social media platforms feature different types of advertising, such as native advertising, which involves blending commercial content with non-commercial content and is often displayed with the same format and in the same position as user-generated content (e.g. in a user’s personal feed). It is also more prominent in mobile environments because the content may take up the full display of a smaller screen. The content is often developed by advertisers using the publishing options available within the advertising platform. Another common type of advertising involves the use of influencers, which is further explained in the next section.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.