sec_4_2_5__para__4 — COMMISSION NOTICE – Guidance on the interpretation and application of Directive…

sec_4_2_5para4

COMMISSION NOTICE – Guidance on the interpretation and application of Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices in the internal market · European Union

All forms of commercial communications on social media platforms must be clearly disclosed. The prohibitions against hidden advertising in Article 7(2) and point No 22 of Annex I UCPD could be invoked both against social media platforms and third party traders using social media platforms. A similar disclosure requirement stems from Article 6(a) of the e-Commerce Directive and Articles 9, 10 and 28b of the Audiovisual Media Services Directive. The obligations of social media platforms may become further reinforced in relation to online advertising in the proposed Digital Services Act and Digital Markets Act.

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Source: EUR-Lex (Cellar) · retrieved 2026-09-25 · Text as adopted (Official Journal); later amendments are not incorporated in this text.